Despite the unusual year that we have just completed, we recorded historical results for recruitment to our initial education programmes. In France, we witnessed an unprecedented number of applicants and our objectives were reached and even exceeded. Though our international recruitment levels were obviously affected by the pandemic, the commitment of the recruitment, programmes and faculty teams allowed us to securely deal with this current crisis, thanks to their immense flexibility. The hybridisation of lesson formats (mixing face-to-face and remote learning) succeeded in limiting the isolation of international students, especially on the masters programmes. In terms of development, we also completed leading projects in 2020: the Global Mobility Track and the partnership with the design school for the Grande Ecole programme. Both these achievements contributed to putting us in first place in the Happy at School ranking in terms of recommendations by our students. Furthermore, we also opened our Vendée campus and obtained degree status for our Bachelor. For SciencesCom, the hybridisation proposed to certain students allowed them to follow one of the Grande Ecole programme majors for a semester. The MESRI also confirmed their confidence in the programme by granting it the possibility to award diplomas for 5 years of higher education studies. Eventually, the implementation of research projects for IMM students to validate their MSc is fine proof of the teams’ capacity to always know how to innovate in order to enhance our students’ experience.

The #Audencia2020 plan was a major success and allowed the programmes to achieve development in their student numbers (+50% for the Grande Ecole programme, +60% for the Bachelor) and creation of new programmes (creation of several double diplomas, the Pre MSc, etc.). In terms of teaching innovation, we have also passed a milestone, consistent with the school’s global strategy. This dynamic was borne out by the CGE certification granted to all our international programmes, the reinforcement of our 6^th place in the SIGEM ranking and also, for the Bachelor, first place in the 2020 Challenges classification, entry into EQUIS scope in 2020 again and renewal of approval in 2018 for the maximum duration. For SciencesCom, the previous strategic plan witnessed the move of the teams to the Mediacampus, a strengthened teaching team (+50% of faculty members qualified between 2015 and 2020), the launch of a teaching chair in 2015 (whose funding was renewed in 2018), or also the explosion of work-study options on courses. Over a five-year period, Audencia moved forward in leaps and bounds, and this is only the beginning in light of the announcements contained in the ECOS 2025 plan.