In 2020, our objective was to reinforce professional guidance for students. This direction was brought to fruition thanks to the success of the digitisation project that was essential given the health situation experienced this year. Yet in January, the career centre platform allowed all students and graduates, wherever they were, to make an appointment with a career consultant. Our collective workshops were transformed into webinars and we increased the number of our participants in international forums. We have also developed mentoring of students by graduates (with 155 students mentored to date) in order to reinforce the support given to the students and to heighten their satisfaction. Similarly, our business partners have developed their teaching contributions to provide a remote offering and have massively accepted remote working practices for interns. 2020 was also marked by greater consideration by businesses of social and environmental stakes. “Sustainably transforming the economic model” was the theme of a study conducted by the “positive impact” chair and involved analysing 7 businesses that have adopted this approach, by highlighting the main leavers and key factors for successful sustainable transformation. In tandem, Crédit Agricole became a partner of the “positive impact” chair in 2020 for four years. We also contributed to the creation of a new chair: “Integrated Multi-Capital Performance Research Centre” with the support of major businesses and professional networks such as the IFACI and CNCC. Lastly, this year, more than ever before, graduates spontaneously displayed their solidarity with students. This movement led to the creation of a student solidarity fund.

My assessment would be based on four themes. Firstly, we supported professional guidance for all, adapted to individual needs. As a result, over the 5-year period, the career centre enhanced its offer to the school’s students and all its graduates by drawing on the skill improvement in the team of career consultants, implementation of the Consultant Academy (30 external consultants affiliated to the school) and the on-line platform. The career centre also developed recruitment relations on the international stage via partner professional networks and our network of graduates. Thereafter, we gave our backing to research work or teaching with high added value for businesses. This is how students were able to contribute to creating the city of tomorrow within the scope of the work conducted by the REALITES chair, “Giving live to the intelligence of our territories”, or how Audencia’s Positive Impact chair enabled our partner the ERAM group to enhance its vision on commercial transformation but also on ecological transition. Between 2015 and 2020, we also launched fund-raising from private individuals. The chief aim was to create a culture of donating to your school, which is underdeveloped in France. This was the objective of launching the class gift scheme, whereby the graduates of the year made donations to the projects of student entrepreneurs in the academic years below them (525 donations were made in 2020). Gradually, graduates, parents and friends of the school committed to supporting grants for students. Today, the collection of funds in 2020 has reached 125,000 euros. Lastly, the previous plan gave rise to considerable stimulation of the graduate network in France and abroad. Between 2015 and 2020, our network grew from 20,000 to 28,000 graduates. Its activity significantly developed in France and abroad (Audencia is in 10^th position according to The Economist regarding international graduate network activity in 2021) and the commitment of graduates has been strengthened each year.